SEO improvements, restructured sections and performance work on a WordPress store.
- Service
- SEO and optimization
- Industry
- Fragrance retail
- Technology
- WordPress, WooCommerce, Technical SEO, Information architecture
- Visit site
- Visit site
Context
The store, selling original perfumes and decants, had a growing catalog, but its sections were hard to navigate and the site wasn't capturing Google searches.
What I did
- Reorganized sections and categories so finding a fragrance takes fewer steps.
- Fixed technical SEO: titles, descriptions, headings and structure.
- Improved the store's loading speed.
Outcome
A tidier, faster store that is better prepared to show up in search.